Internet Marketing:

Attracting visitors to your site............

Creating and uploading your site won,t guarantee visits. If the search engines don`t know of its existence then it`ll be ignored. We offer various online services, such as payperClick. PayPerClick is where you pay to have a guaranteed place near the top of the listings, and pay a small amount every time somebody clicks through and views your site. Web sites that use this method to reach the top position of the listings are sometimes referred to as 'sponsored sites/links'.
There are two major companies who provide payperClick accounts. These are Google & Yahoo. The price determines how high up the listings you appear- the more you pay. Also you can set the amount you wish to pay by setting a monthly amount.

How Does it work:

To do this you must choose keywords which relate to your site (words which people searching for your site may type into a search engine), erite totles and descriptions for each key word.

Choosing Keywords:

For each PayPerClick account we will choose suitable keywords for your website. The more relevant the words the higher your potential ROI (returns on investment).

For example:

For a website for a UK based company selling saddles, potential words may be:

saddles
saddles uk
stirrups
riding
riding products

At first glance, other words may seem appropriate:

horse riding eqiupment
riding eqiupment
equestrian

However, people searching on these terms may be looking for any number of things, and therefore the account may be charged for clicks that are unlikely or less likely to lead to sales.
Another reason for choosing the right highly targeted words is bid price. Common, vague terms are generally more in demand than specific terms; and therefore cost more. For example, 'saddles uk' may only cost 5p per click in the first position, whereas 'equestrian' could cost £5 per click the first postion (please note that these are examples only), so you could end up paying high premiums for uninterested visitors.

Creating Campaigns:

Once we have chosen your keywords we create campains for each of them, which involves writing titles and short descriptions and attaching the appropriate URL. Some providers have rules regarding this, for example: that each keyword must feature in title. These titles, descriptions and links will be what the searcher views, so we ensure that they are accurate, clear and persuasive -and within the strict character limit.


Choosing a bid Price:

The bid price determines how high up the listings you appear - the more you pay, the higher up the listings you will appear and the more traffic you will get to your site.

Each time someone clickson your listing, you will pay your stated bid price, which could be anything from 5p to £5.

For example: if you were paying 5p per click for a particular keyword, for every 20 people that came to your site through that word, you would pay £1.

Naturally we will optimise your bid prices to try to achieve the most clicks and highest rankings for the least expenditure.

Free exposure:

A bonus of PayPerClick advertising is that by being higher up the listings, your company name may be viewed by many people who don`t immediately click through - giving you exposure for free.

Our payPerClick Service:

We offer two options, one covering each of the major providers, and a combined option. Each option works on a three-monthly basis.

There are two major companies who provide PayPerClick accounts; Google and Yahoo Search Marketing.

Each option includes set up of your account with selection of keywords, creating your campaigns including titles, descriptions and URLs, setting up bid prices, and a monthly report.

Google Account:

One off setup fee - £30.00
Minimum spend - £30.00 (£10 month)
Maintenance - £30 (£10.00 flat fee per month)
Total - £90.00 for first three months

There after
Minimum spend - £30 (£10 per month)
Maintenance - £30 (£10 fee per month)
Total - £60 per three month period (£20 per month)

Yahoo Search Marketing Account:

One off setup fee - £30.00
Minimum spend - £60 (£20 month)
Maintenance - £30 (£10 flat fee per month)
Total - £120.00 for first three months

There after
Minimum spend - £60 (£20 per month)
Maintenance - £30 (£10 fee per month)
Total - £90 per three month period (£30 per month).